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The Bene Group, which is listed on the Vienna Stock Exchange, presented its new sales strategy at a press briefing today. With this strategy, the international expert for forward-looking office solutions plans to increase its sales penetration in existing and new markets and to raise the Group’s sales to EUR 200 million over the medium term. The new sales concept is already at the implementation stage.
Bene AG, which is listed on the Vienna Stock Exchange, took numerous steps during the past financial year (1 Feb. 2013-31 Jan. 2014) to lay the foundation for an operational turnaround and a sustainable positive development of the Austrian premium label.
CCC GmbH, Frankfurt, Germany
CCC is one of Europe’s largest shoe manufacturers, and it continued its marketing campaign in Germany shortly after entering the Austrian market. Bene furnished the Polish chain store CCC’s new centre for its expansion into Germany in the ultra-modern The Squaire, in New Work City at the Frankfurt airport.
Bene is bringing lively accents to the office floor with its exclusive rug collection “Greenwich”. Designed by London based design studio PearsonLloyd and manufactured exclusively for Bene by the Catalan producer of designer rugs, nanimarquina, the collection provides a fresh look at the issue of colours and fabrics in the office. The network of paths found in the famous London park was already a source of inspiration for furniture fabrics – and now also for rugs.
Bene prelaunch during the “Confession of Design” exhibit in Milan: The international office furniture expert is presenting an innovative setting for modern teamwork, the new TIMBA table combined with the Bay Chair, both created by the PearsonLloyd design studio in London.
Modern working environments have become more flexible, mobile and interlinked. The Internet has played a major role in this transformation: it has become an essential feature of our everyday life as a central resource and network platform. Aware of this fact, Bene is launching a new website that it is easy to navigate and combines cutting-edge technology with an attractive design.
Prangl, Zettling, Austria
The new operating site for the transport technology company Prangl in Zettling in Austrian Styria shows that comfort and functionality can go hand in hand. Both the architecture and the interior design follow strict guidelines which are practical and still allow enough space to accommodate splashes of colour and oases for contemplation.
Bene AG signed a contract to provide office dividing walls for the head office of the Abu Dhabi National Oil Company in Abu Dhabi. This is the largest order in the history of the Austrian company. The company won out over 30 international competitors in the tendering process. All of the walls will be designed and produced in Waidhofen/Ybbs.