Corporate Issues 21.08.2017

Bene’s forward-looking showroom concept

Bene’s newly designed, forward-looking showrooms in Austria, Germany, and many other international locations, now present a consistent company style and image. These developments will be followed by the publication this autumn of a new report exploring the fundamental changes taking place in office work, now and in the future. The Austrian office furnishings experts demonstrate their pioneering role as leading international office furniture manufacturers for quality, innovation and design.

Modern, innovative and creative: that is the image presented by the company headquarters in Waidhofen/Ybbs, as well as the newly refurbished Bene showrooms in Austria (Vienna, Graz, Klagenfurt, Linz, Salzburg, Innsbruck, Bregenz), Germany (Berlin, Frankfurt, Hamburg, Cologne, Munich) and many other international locations, after a comprehensive redesign over the last few months. Bene is an international specialist in design and furnishing for inspiring office and work environments. In over 40 countries the company is well-known for its successful symbiosis of office furnishing, interiors and architecture, as well as for design, quality and innovation. These skills have now been embodied in Bene’s future-oriented showroom concept. The new look features visionary design, innovative products and creative presentation, reenergising the brilliance of the Bene brand.

The new showrooms are much more than just a place to display the extensive Bene product portfolio: a generous open-space atmosphere invites visitors to linger and offers an excellent opportunity to explore every aspect of the office of the future. Members of the Bene sales team work directly with customers to develop new ideas and practical options for implementation in their individual working environments.

The head office in Waidhofen/Ybbs has served for many years now not only as the corporate headquarters but also as a “think tank”, where innovative concepts for office interiors are developed and tested directly within the company. In this context Bene has also completed major renovations at the company headquarters over recent months, so that employees can experience the benefits of the office of the future in their own everyday work environment and showcase this to their customers. Employees and customers are welcomed into the new "Inspiration Center”, which demonstrates now how the office of the future will work. Next door to the office building is the production area, which houses one of the most modern and efficient manufacturing plants in the European office furniture industry, completing the image of Bene as a leading international producer of office furniture.

“2016 was a good year for Bene: We developed numerous innovative products such as FRAME_S, NOOXS Think Tank, SETTLE and most recently PIXEL, and achieved very positive business growth. We have now brought this breath of fresh air into all our showrooms too, creating innovative work environments which appeal to our visitors just as much as to our employees, who enjoy working there and offering their skilled advisory services.” Michael Fried, Bene’s Executive Board Member for Sales, Marketing and Innovation, is delighted with the new showroom concept. He also mentions Bene’s new “Trend Report”, to be published in the autumn.

The report explores the ways in which digitalisation, mobility, big data, social networks and many other trends are affecting the design of office environments and examines the fundamental changes taking place in office work. People’s working and private lives are becoming increasingly interconnected, with the result that the office is no longer merely a workplace where routine tasks are carried out, but also a place for networking and broadening experience on both a personal and professional level.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

© Bene GmbH, no charge for printing. Sample copy requested

Pressphoto-Bene Showroom 2017


Pressphoto-Bene Showroom 2017


Pressphoto-Bene Showroom 2017


Pressphoto-Bene Showroom 2017


Pressphoto-Bene Showroom 2017


Pressphoto-Bene Showroom 2017