Bene News  03.06.2015

True Economy Forum 2015

True Economy Forum

On May 29th, leading corporate representatives, innovation experts and startups came together for the 2nd True Economy Forum. Amidst them: VerVieVas @ the Bene Nice Wall!
Once again we had the chance to accompany inspiring keynotes by amazing speakers live on stage with Graphic Recording on our continuous frameless interactive Wall.

The True Economy Forum 2015 transformed the top floor of the Vienna imperial palace into an executive academy for corporate-startup-collaboration. And that is exactly what the agenda was all about: Amazing keynotes, interesting workshops and various networking opportunities brought startups and established companies together! In order to capture all the profound experience of the speakers, a VerVieVas creative-team (Alexandra Brenner & Fridolin Brandl) accompanied them throughout the day with graphic recordings on the Bene Nice Wall live on stage.

Bene News  28.05.2015

Clerkenwell Design Week 2015

Clerkenwell Design Week 2015

Office Trends, Inspiration, New Working Environments, Communication, Creativity, Innovation

Thank you for visiting the Bene London showroom during Clerkenwell Design Week. It was great to see you!

With so many new products, trends and ideas being presented this year, there’s bound to have been something that you missed. That’s why Bene have teamed up with graphic facilitators Scriberia; to capture some of the festival’s key themes on the Nice Wall powered by We-inspire.

Throughout the week, Scriberia created a rich and evolving digital tapestry of the festival experience - incorporating visitor suggestions, insights and quotes. Download the full mural here to see their results.


Bene Office Maker: experience the ideal office!

Bene Office Maker

Bene is publishing an innovative online tool to design office environments: The Bene Office Maker ( is a new online application that makes the design of office spaces delightfully easy.

When you start planning an office space, you may quickly find that it’s much harder than you initially thought it would be. What does a modern office actually do? What needs to be considered? And how can an office space perfectly support a company’s culture and processes?”

This is why Bene developed the Office Maker, a handy online tool to offer support in the initial phases of office space design. The Bene Office Maker is a digital tool that enables a conveniently easy visualisation of office settings. The online application just asks a few simple questions about the user’s company, work methods and workflows.


225 years of Bene - a short company history, Part 2

225 years of Bene

Bene celebrates its birthday. Founded in 1790 by Michael Bene as a small carpentry workshop in Waidhofen an der Ybbs, the company has now , 225 years later, 80 subsidiaries in 37 countries. 225 years of family history, 225 years of office history, 225 years of Bene history. Happy Birthday Bene.

Part 2: The Bene Logo

Most people, especially in Austria, connect the Bene Logo with so-called "Bene-folders". True connoisseurs of the brand, however, know that these folders have only little to do with the core range of the office furniture manufacturer Bene. Why then are these two logos so similar?


Thinking like a designer

PARCS Toguna

Solving problems and creating innovation are desires shared by EPUs, start-ups and companies with hundreds of employees in any sector. But how? That's the question that "Design Thinking" tries to answer in a holistic way.

Design Thinking? Never heard of it? Probably not quite true. Even if the term initially brings up only question marks, all of us will have had something to do with Design Thinking - maybe without even knowing it. Workplaces have changed drastically in recent years. It's not only the internet that has opened a vast number of new options - especially with regards to cooperation and co-creation , team and project related work is frequently the topic for discussion - but also in the "analogue" world. If you add to this: innovation, interdisciplinary nature and user oriented design, then you get pretty close to what Design Thinking is.

What is it?

Let's start again from the beginning: Design Thinking initially simply means to "think like a designer". That is, to use the methods which (industrial) designers use in their work and to apply it to other areas. The term is probably most often connected to the Californian company IDEO, who first marketed the Design Thinking system and uses it themselves. Flat hierarchies, project related team work and creative courage are part of a normal day in the office at IDEO - a core task of the company is to also teach this to others.


225 years of Bene - a short company history in ten parts

225 years of Bene

Bene celebrates its birthday. Founded in 1790 by Michael Bene as a small carpentry workshop in Waidhofen an der Ybbs, the company has now , 225 years later, 80 subsidiaries in 37 countries. 225 years of family history, 225 years of office history, 225 years of Bene history. Happy Birthday Bene.

Part 1: The name Bene

in 1790, when Michael Bene founded the small carpentry workshop in Waidhofen an der Ybbs, he most likely did not expect that this business would still exist 225 years later at a scale which was hardly imaginable back then .

The carpentry workshop was extended more and more over the years. In 1951, the business switched to industrial production and instead of household furniture, it switched to business only office furniture. In the 1980s, the company started its internationalisation by Manfred Bene, the owner at the time. He is on the supervisory board of Bene AG today and still connected with the company.


Bene goes Australia: Schiavello is new dealer partner


Schiavello is the leading Australian designer and manufacturer of interior office environments, specialising in high-quality, dynamic office solutions. The company sets the bar extremely high in terms of design and workplace research, making them the ideal partner for Bene. "Bene is known all over the world as an expert in office design, and its solutions meet the varied requirements of its customers optimally", says Belinda Joyce, Partnership Manager at Schiavello. "We are convinced that with our outstanding customer service and Bene's extensive product range we can create decisive added value for our customers."

As a trendsetter in the sector, the Bene brand stands for continuous development and top-quality office design. In the fall of 2014, Bene restructured its sales organisation into three channels (‘direct selling', ‘project business' and ‘dealer business'), and since then it has concentrated on selected international markets with above-average growth potential. The focus of the sales activities is on innovative, brand-driven customer groups.


German Design Award for Bene: CUBE_S


Once more Bene's design quality and innovation power has been endorsed with this design award. The workstation program CUBE_S received the German Design Award 2015 Special Mention by the German Council for Design. Form and function convinced the jury. This is already the third design award for CUBE_S. Last year, the program received the red dot design award and the Interior Innovation Award.

The German Design Award is the international premium prize given by the German Council for Design. Awards go to high quality products and projects in product and communication design as well as to design personalities and young designers who are in pioneering in their field within the German and international design landscape. The aim of the award is to recognise, present and award unique design trends. A competition that moves the design scene forward and highlights great design skills of the participants. The German Design Award is also highly regarded by the business world and the public. This is due to the renown of the organiser, the Council for Design, which has represented German design for the past 60 years and supports the business world skilfully and vigorously in all design aspects.

Premium prize for design quality

The high calibre international jury evaluated a total of 2,250 submissions. The workstation program CUBE_S by Bene received the Special Mention award for particular design quality. This prize honours work with especially successful design aspects or that offers great solutions.


The labyrinth of innovation

Bene AG

The word "innovation" has maybe left its worst or best times behind - it depends on how you look at it. It has lost its buzzword status, i.e., its ability to impress simply when mentioned. In recent years it has been too frequently used by the business and advertising world in order to present a product, idea or process in a better light than others. The adjective "innovative" as it is often and happily used today is characterised mainly by one thing: its positive connotation. We meet this word frequently in our daily lives and it may even get on our nerves - after all anyone who ever had to do a project application may have been asked to demonstrate the innovation in their idea. Yet, innovation means renewal - after all that's what the word really means - and we interpret this as progress.

And why shouldn't we?

It could be that the people who are currently setting the pace in media, business, politics and advertising and therefore influence such connotations. It does not matter if they have been in their career for only a few years or are at the end of their professional life. All of them have seen a dramatic bandwidth of great innovation or at least have information about it and are benefiting from the fruits of these achievements in our most recent history. Even someone who is only 20 today can remember a time before Facebook and smartphones. Large parts of the population can remember what life was like without the internet and the opportunities it offers today. Put into this context, the positive charisma of the word "innovation" becomes even clearer. It is hardly surprising that technical developments which make our (working) life easier are met openly and positively. After all, we receive great benefits from them. However, it does take a certain time for the long term effects to manifest. Technical advancement can also have downsides - data monitoring, drones, weapons made in 3D printers for example. All of these are phenomenons which are not directly the fault of the innovation per se, but still a possible result.


Thomas Fundneider, Markus Peschl, TheLivingCore and University of Vienna

Thomas Fundneider, Markus Peschl

Work and lifestyle on the cutting edge. In discussions with contemporary figures we review the assertions, clichés and ideals which circulate around work environments. This time Désirée Schellerer und Angelika Molk asked Thomas Fundneider and Markus Peschl, the Knowledge and Innovation Architects, some questions. In this interview, they tell us about spaces which allow innovation and the fear of the new. Furthermore, they show us what makes an office into an oasis in the wilderness.

DI Thomas Fundneider, MBA
is Managing Director of theLivingCore and an expert for innovation and strategy. He uses his varied experience in setting up innovation culture within organisations to create sustainable impact for his clients. He also teaches at several European universities.

Univ. Prof. Dr. DI Markus F. Peschl
is Professor for the Philosophy of Science and Cognitive Science at the University of Vienna. His research focus is in the interdisciplinary area of creating knowledge in cognition, science and organisations, knowledge management, enabling spaces and (radical) innovation.

Our magazine deals this month with the topic of "New". On the one hand, "new" has a positive connotation and stands for progress, change and improvement. On the other hand, there is always also a bit of scepticism. How do you see it, specifically based on your research work?
Markus Peschl: It is a curious thing with the "new". It gives us awe and joy, yet at the same time it triggers a certain basic fear since we are suddenly confronted with something that does not fit into any of the categories known to us. You then often reach the point where you have to make a decision: Do I pursue this new thing or do I rather leave it alone. Innovators, entrepreneurs or more artistic people want to track and experience this new thing. The initial awe leads the way to more questions. This brings you closer to an understanding but also to the insight that certain things simply have to remain open, they cannot be explained. And this is exactly where the potential can be found for creatively handling these insights and making way for potential innovations.

Is there a difference between innovation and "new things"? And if so, how would you define it?
MP: Innovation is when something new is implemented into something that shows success and effect. New things that have success in their environment are innovations.