2A Magazine is the Middle East regional source for information regarding architecture, design, and art. ‘2A’ intends to establish a polyphonic relationship with the professional, international audience and should therefore focus on structures that make this relationship possible within its most comprehensive form. As part of its expanding activities 2A is now organizing the 2A Asia Architecture Award (2AAA).This event takes place annually to highlight and celebrate regional and Asian achievements in architecture.
The award is a critical effort to recognize and acknowledge architects who have engaged in creating and designing buildings and cities in Asia originating from their specific cultural and geographical localities and possess specific quality and characteristics attributable to their local origins.
NO MORE BLAH BLAH – MORE IDEAS
Our flagship store in Cologne is turning into a Pop Up Lab for Orgatec Week. Discover the importance of space in generating ideas. In line with the slogan "NO MORE BLAH BLAH", we won't just be talking about this – instead, we invite you to our 90-minute live sessions, in which you can actively participate.
Habsburgerring 2 | 50674 Cologne | Tel.: +49-221-27 16 46-0 | firstname.lastname@example.org
No more blah blah... MORE IDEAS! Bene takes a stand against the dull routine of everyday office life.
To celebrate the opening night of this year’s Orgatec, we thought we'd organise something special. Our Cologne flagship showroom will be transformed into a „Playground for Creativity“, and we invite all free thinkers and creative minds to join us there!
After a successful third edition of the Wroclove Design Festival, Wroclaw was recognised as a capital of European Design and Applied Arts. At this year’s event dozens of companies presented their latest innovations and experience in the field of functional design, demonstrating the modernity and attractiveness of products that have been created for everyday use. This year’s participants included the Austrian furniture manufacturer Bene, a leading player in the European market for innovative office concepts.
The Wroclove Design Festival is an International Festival that celebrates “good pro-jects” and is a common initiative of the charitable foundation Open Mind and Grupa-kreatywni.pl. Running from 18th to 22nd May 2016 at Aleja Bielany, Poland’s largest shopping centre, a variety of furniture and interior design products were presented to provide an insight into the significance of design in today’s world and in accordance with the festival’s motto - FOR SALE: DESIGN.
During the event, Bene - an expert in the field of interior office space design, presented a range of work space solutions for meeting and teamwork areas as part of a special exhibition entitled ‘Austrian Design Explosion’. The exhibition, organised and supported by the Austrian Embassy, aimed to highlight how the work of designers, technologists and researchers has helped to create a better and more beautiful world, from the beginning of the Industrial Revolution right up to today’s digital age. These changes have also been applied to the office, which has transformed from a purely functional space to one that is required to support our daily work, as well as the company in its pursuit of business success.
At the invitation of the Dubai government, Bene will furnish the world’s first ever 3D-printed office building with innovative furniture and a future-oriented innovation area, the Bene IDEA LAB. The “Office of the Future” is expected to open in the spring of 2016.
The “Office of the Future” is the first major project of the Dubai Futures Foundation, a government initiative aimed at promoting pioneering and innovative projects and partnerships. The project forms part of a comprehensive strategy that presents innovative solutions to the challenges of the 21st century. The future of real estate, construction, and design is a recurring theme.
Bene was chosen as an interior design partner for this ambitious building, providing a design concept that is future-oriented and promotes innovation.
The design for the space and the furnishing will be tailored to meet the needs of tomorrow’s working environment. The space has an open and flexible design and is suitable for a wide variety of potential applications and team sizes. The aim is for the building to become an established cultural centre in the region, through a mix of public and private events.
Things we are in the office: busy, active, creative, sometimes tired, sometimes happy. The new "I AM Bene" wallpapers help you to express your current state of mind on your computer screen.
The I AM Bene Wallpaper edition is now available for download in different solutions, optimized for desktop, tablet and mobile:
HD Screen / Desktop version 1920 x 1080px
Tablet version / iPad 2048x1536px
Mobile version / iPhone 1136 x 640px
The Styrian chocolate producer is known for his ability to use unusual creations to stand out again and again. One important focus is on fair trade and organic production. Visitors to his chocolate theatre can follow the production of his chocolate from bean to bar, tasting the different stages along the way. Afterwards, they can go to the edible zoo and meet the food on their plate in person. This idea is not to shock but rather to make people understand. We spoke to the chocolate expert Josef Zotter about blood chocolate, the art of failure and why he sometimes wishes he was American.
How do you create space for innovation?
Well, I don’t sit myself down and plan new product ideas. The ideas come automatically while I’m working – my office is chaotic but here is a system to it – I often write notes on pieces of paper, which are then moved around according to current priorities. I work on paper. And sometimes I have the most unusual ideas in my edible zoo. The thing is to relax and let the ideas come.
Who comes up with new ideas at Zotter?
I do! If Zotter is on the packaging, Zotter has to be behind the product. I combine tastes in my head to create something entirely new. I know what something will taste like before it has been produced. Luckily, I have more ideas than we can produce in a season - the difficult thing is to decide what not to make. I even have to take bestselling chocolate out of the product range to make space for new ideas.
The concept of innovation is not new. However, just like the business models that are based on it, innovation is constantly evolving. The possibilities it brings and its importance are growing continuously.
Success in the 21st century is achieved differently than it was before. One can own the most successful taxi company, without owning a single car or rent out millions of rooms in cities all over the world, without owning a single property. It is possible to be the largest trading centre worldwide, without producing a single product.
However, it is not only business models that reveal that things have changed. Our priorities have changed. We are communicating, living and working differently today than we did ten years ago. If you want your company to be successful, you have to adapt to change, keep up with it or even overtake it. You have to be ahead of the game.
Companies are now under a great deal of pressure to innovate. Management guru Peter Drucker summarised this situation with the phrase: “Innovate or die”. If you do not develop new approaches, or bring new momentum to the company, you will, sooner or later, be beaten by smaller, innovative new companies or start-ups. That is why innovation has been a key issue on the agenda of many companies for years now. Nevertheless, according to a study by McKinsey, 94 percent of all company directors are dissatisfied with the innovation performance of their company.
This German company is a global market leader in automation technology and industrial training. Festo AG & Co. KG in Ostfildern provides 300,000 customers from 35 different industries with pneumatic and electronic automation technology. We spoke to Christian Kubis, Director of Factory Maintenance Engineering at Festo Scharnhausen, about productivity, processes and basketball hoops.
In cooperation with Bene, you have installed four innovation rooms in your company. Why did you decide to do this?
We wanted rooms that specifically promoted innovation and creativity. We also wanted to create an environment that motivates employees to get involved and share their ideas with others.
How are these rooms received by the employees and in what way are they used?
Initially, our employees were quite sceptical. However, this changed after we had explained the rooms to them – they then understood how they could be used and how they work. Everyone who is familiar with the rooms and has already worked in them is enthusiastic.
What does innovation mean to Festo?
Innovation not only takes place in research but in all areas of the company. It does not have to be something completely new, it can also develop out of a combination of already existing ideas. The innovation process is influenced by many different aspects: employees and methods play a role, as does the organisation and the time invested. However, these are not the only factors to take into account – the ambiance and the room are also very important.
Innovative concepts, inspirational offices and high-quality design – this is what distinguishes the Austrian quality brand Bene. We trace the history of the 225-year-old company from its beginnings as a small carpenter’s workshop in Waidhofen an der Ybbs to becoming the international expert for new working environments.