Welcome Muuto! We are delighted to be able to welcome a new partner brand: chairs, sofas, luminaires and much more from Muuto will be available in selected Bene showrooms in the near future. We have used this fantastic new partnership as an opportunity to put three questions to Muuto's CEO Anders Cleeman.
The name Muuto says it all – "muutos" means “new perspectives” in Finnish. Muuto Design develops its Scandinavian heritage fully in line with this concept, based on plenty of passion and bold creative approaches. High standards in terms of aesthetics and functionality, as well as a love of craftsmanship form part of its philosophy, as does trying out new materials and techniques. This philosophy of new perspectives is brought to life in collaboration with unique and modern designers.
Why is Muuto looking forward to cooperating with Bene?
Anders Cleeman: Muuto represents new perspectives related to Scandinavian design combining the highest quality with the affordable luxury price segment. We see Bene as one of the leading and most established companies on the international design stage, with commanding expertise gained over many years and an intuition for design that is second to none. Bene values exquisite craftsmanship just as much as innovative approaches, and as such represents the ideal partner for Muuto's modern 'New Nordic' character in the upmarket office furniture segment - in terms of distribution, synergy effects related to various target customers, and strategic cultivation of the market in different countries. We see major potential here.
What makes Scandinavian design so successful?
The essence of Scandinavian design is based on elements such as timeless aesthetics, honest and straightforward expression, and a high degree of functionality and quality craftsmanship. Muuto embodies these traditional values while extending them at the same time - through pioneering materials and techniques, as well as bold creative thinking. Muuto has always worked with the most talented contemporary designers – designers who develop and actually implement their 'new perspectives' with Muuto's passionate creative team. Sharp minds such as Anderssen & Voll, TAF, Thomas Bentzen, and Form Us With Love shape Muuto’s New Nordic Style, inspired by a clear sense of design at all times.
How important is a well-designed environment for successful working and living?
Companies today are increasingly aware of the crucial impact that furnishing in working environments can have on overall mood and well-being. A change has been taking place over many years in office and working life: workplace design is now a crucial factor in attracting highly qualified employees to companies and providing them with an environment which encourages them to stay over the long term. Muuto offers excellent style options in the 3 segments of Lighting, Furniture, and Accessories, helping to create a motivating yet homely working environment with Nordic design.
About Anders Cleeman:
Anders Cleeman has been CEO of Muuto since 1 September 2015. After more than 8 years with Muuto the former chairman of the Board knows the company extremely well. He is known for his major sense of commitment, both towards customers as well as employees. He hopes to grow the Muuto brand internationally and to achieve market leadership. Before working for Muuto, Anders Cleeman was at IC Companys, one of the largest fashion groups in Northern Europe, where he established premium brands such as Tiger of Sweden, by Marlene Birger, and Peak Performance over 10 years in top management. Anders Cleeman has a degree in Business Strategy.
Please note, that Muuto products are not available in all countries. Details upon request.