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8. Feb. 2007

A-Brands two

Author: Robert Daniel
Brand expert Robert Daniel researched Austrian brands to find internationally successful "A-brands" that he documents in his new publication.

Not only renowned brands such as Almdudler, Manner or Soletti are presented here, but also profitable industrial enterprises or successful institutions, such as the respected Albertina, Austria's most visited museum.

The book features each A-brand on a double page – including all branches, ranging from consumer goods, industry and services to culture.
The history and secret of success of more than 50 labels is highlighted on 120 pages.