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“The world is changing. Workplaces are changing. People are changing. And so are we.” International office furniture expert Bene’s new image campaign under the motto “Challenge Everything” focuses on the transformation of our working environments. The campaign was created by the Viennese agency WE MAKE STORIES.
At Bene’s traditional Advent celebrations last week in the Vienna flagship store, the latest innovative office concepts and new products were on show. Over 200 invited guests attended the event and were clearly delighted by the new products and colour schemes showcased by the international office furniture expert.
The international office furniture expert Bene was again granted the right to bear the federal coat of arms at the beginning of November and was voted one of the top 10 employers with the most modern corporate culture in Austria. With these two major awards, Bene confirms its important role as a creative company and an attractive employer in Austria.
International office furniture expert Bene presented the latest member of its product family for the first time yesterday: COFFEE NOOXS, innovative furniture that integrates the coffee machine into any office setting. Created in cooperation with Nespresso Professional, COFFEE NOOXS creates a perfect environment for informal meetings, promotes cooperation within companies and provides a prominent space for coffee breaks.
With its latest product family called LEVEL LIFT, Bene is adding to its comprehensive workstation portfolio, reinforcing its strong position as a pioneer in the industry. The new height-adjustable desks are easy to adjust and allow ergonomic and healthy working – without any back pain.
In 2009 Bene launched a new kind of furniture: PARCS enabled unconventional office layouts, breaking away from established formats and routines. Jointly developed with the London design duo PearsonLloyd, it defined a new quality of office interaction – informal, inspirational and communicative. Bene is currently celebrating the 10-year anniversary of this colourful, creative furniture range that quickly became a classic and is now a standard feature of modern office environments.
At Maison&Objet in Paris, Bene will present its innovative solutions for tomorrow’s working environment. This will be a world characterised by design and international flair and a world in which the separation of work and leisure continues to dissolve.
In the first half of 2019 Bene met its growth targets for Germany and reported very positive business development there. The company’s branch offices in Berlin, Frankfurt, Hamburg, Cologne and Munich all contributed to this strong result, together with a significant increase in the number of specialist retail partners throughout the country. With around 20% of the company’s total sales, Germany is Bene’s most important core market after Austria; medium-term plans for the international office furnishing specialist include double-digit sales growth in Germany.
Taking stock after slightly more than two years of Bene IDEA LAB, Bene Group draws a positive conclusion about this venture in its Vienna flagship store. Bene IDEA LAB is a creative space for developing innovative ideas for companies of all sizes. So far, it has hosted over 150 events with over 5,000 visitors; this is a great achievement for the Bene Group.
From 23 to 25 June 2019, Bene opened its first exhibition space in Israel, with over 100 guests, customers and friends in attendance. In 120 m² at the showroom of its local partner Global in Tel Aviv, the international office expert is presenting future-oriented office solutions for communication and exchanges as well as for management and team work in the modern office. Bene and its innovative office solutions fit Israel perfectly, as the country has positioned itself as a hub for start-ups, innovative companies, and international tech giants.