The international office furniture expert Bene held its traditional Advent celebration last week in its Vienna flagship store, at which over 200 invited guests were introduced to the latest additions to the PIXEL and STUDIO by Bene product families.
More than 200 invited guests from the fields of architecture, design, research and the media, as well as friends of the Bene Group, attended Thursday evening’s event at the international office furnishing expert’s Vienna showroom. Bene’s Advent celebration has become something of a tradition, and this year the company’s Austrian flagship store was transformed into a brilliant stage for the latest new products, introducing additions to the PIXEL and STUDIO by Bene product families for the first time in Vienna. Product highlights from Bene’s partners, Brunner, Cascando, Fritz Hansen, Interstuhl, Muuto, Silent Gliss, Walter Knoll and Wilkhahn completed the dazzling product show. The evening was a great success, with a delightful ambience, finishing as a lively party with seasonal winter refreshments, all hosted by the Bene management team. “Once again this year we have maintained our pioneering role as innovators, developing new products and solutions that are designed to perfectly fulfil the changing requirements of today’s working lives. Shortly before Advent is the traditional time for us to present the latest from the Bene think tank to our customers and partners, over a relaxed evening in an informal atmosphere,” said Michael Fried, Bene’s Executive Board Member for Sales, Marketing and Innovation, and Jörg Schuschnig, Executive Board Member for Finances and Production. With PIXEL and STUDIO by Bene, the company has developed two successful product groups that are optimally suited to the desire and need for flexibility, while reducing the design style to a minimum.
PIXEL and STUDIO by Bene win numerous awards
With these additions to the PIXEL and STUDIO by Bene ranges, Bene is extending the two product groups that have won numerous international design awards in recent months. PIXEL has also been awarded an EFFIE in gold and one in silver, adding an internationally recognised and coveted advertising prize to its collection. The new STUDIO High table system combines the minimalist design of this modular product family with the functionality of a high desk. The new PIXEL elements extend the range of possible uses even further: as flexible workstations, tall workbenches or shelves and presentation surfaces.
© Bene GmbH, no charge for printing. Sample copy requested