At Bene’s traditional Advent celebrations last week in the Vienna flagship store, the latest innovative office concepts and new products were on show. Over 200 invited guests attended the event and were clearly delighted by the new products and colour schemes showcased by the international office furniture expert.
Over 200 invited guests from the fields of architecture, design, research and the media took time out from their busy pre-Christmas schedules at the end of last week, to attend the event at the Vienna showroom. Bene´s Advent celebration has become something of a tradition, and the focus this year was on the flagship store itself, as the backdrop for the latest office concepts and innovative new products. A new layout with bold accents of colour included Bene’s PIXEL, additions to the STUDIO by Bene range, the new LEVEL LIFT lines, and the colourful and creative PARCS furniture range, which celebrated its 10th anniversary this year and is already considered one of the classics in this sector. In special focus was the new product COFFEE NOOXS – an innovative furniture that integrates the coffee machine into any office setting. Created in cooperation with Nespresso Professional, COFFEE NOOXS creates a perfect environment for informal meetings, promotes cooperation within companies and provides a prominent space for coffee breaks.
Product highlights from Bene partners Artemide, Infiniti, Interstuhl, Tischlerei Krumböck, Object Carpet, Fritz Hansen, Silent Gliss, Walter Knoll and Wilkhahn completed the display for this inspiring evening.
“Today we are approaching the end of a challenging but rewarding year, during which we have enjoyed considerable success with our innovative products and solutions, both in Austria and around the world. It is just a week until the start of Advent – the traditional time for us to look towards the future, to present our latest developments and to celebrate with our customers and partners in a relaxed and comfortable setting,” said Michael Fried, Bene’s Executive Board Member for Sales, Marketing and Innovation, and Jörg Schuschnig, Executive Board Member for Finances and Production, on the fringe of the inspiring presentation. The evening finished with seasonal winter refreshments and a festive party atmosphere.
The international office expert is a specialist in the design and furnishing of office and working environments. Bene defines the office as a living space, and its concepts, products and services turn this philosophy into a reality. The Bene Group is a globally active company with its head office and production facilities in Waidhofen an der Ybbs, Austria. Development, design, and production, along with consulting and sales, are thereby united under one Austrian roof. As a significant market player in Europe, Bene stands for innovative concepts, inspiring offices, and high-quality design, and develops and produces customised solutions for all company sizes – from one-person companies to SMEs and global corporations.
© Bene GmbH, no charge for printing. Sample copy requested