Last week at DENFAIR Melbourne, Australia’s largest furniture and design fair, Bene presented its multiple award-winning furniture ranges PIXEL and STUDIO by Bene and a Think Tank for the first time in Australia. In this fifth instance of DENFAIR Melbourne from 20 to 22 June, international companies and high-end brands introduced their current innovations and ideas for the home to over 8,000 visitors. This was the first year in which office furniture was also included.
As a leading international designer of modern working environments that is dedicated to keeping ahead of the latest trends and transforming this knowledge into innovative concepts and products for the modern office world, Bene exhibited at DENFAIR in Melbourne from 20 to 22 June. During DENFAIR, Australia’s leading trade show for designers, architects, interior decorators and design lovers, this vibrant city turns into a hotspot for the high-end furniture industry and shows the latest ideas for home and working environments.
Bene was represented with its own booth for the first time, at which it offered hands-on experiences of its newest innovations PIXEL and STUDIO by Bene as well as a Think Tank, impressing visitors with its modern concepts. The international expert audience was just as captivated by the PIXEL spaces, which promote creative thinking, as by the modular workplace system STUDIO by Bene that was developed for people who combine their professional and personal lives. It represented the perfect fit for this design fair, which is closely tied to the home area.
“We were able to use this design platform as an international brand ‘made in Austria’ and present our brand and products to a delighted audience in Australia. In the medium term, we want to excel here not only in the traditional office furniture market but also in the residential/hospitality sector and position Bene as a significant player,” said Michael Fried, Executive Board Member for Sales, Marketing and Innovation, expressing his satisfaction that Bene will soon belong to the innovation drivers in the work and lifestyle area also in Australia.
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