Bene showroom in Hamburg with a new look

Bene showroom in Hamburg reveals its new look

Waidhofen an der Ybbs, 15 May 2019: Bene’s harbourfront showroom in Hamburg has been completely redesigned. Bene is the leading international specialist in the design and furnishing of inspiring office and working environments, and their new concept showroom, with a display area of 480 m², presents their future-thinking solutions for office communication and exchange of ideas, management areas and teamwork. In addition to the Hamburg location, Bene also has its own showrooms in several other cities in Germany, including Berlin, Frankfurt, Cologne and Munich.

Modern, innovative and creative: that is the image of the newly designed Bene showroom in Hamburg, following extensive refurbishment over the last few months. Many of Bene’s other international branches have also recently undergone a complete redesign. In over 40 countries Bene is known for its successful symbiosis of office furniture, interiors and architecture, as well as for design, quality and innovation. This expertise is clearly evident in Bene’s leading-edge showroom concept. The new look features visionary design, innovative products and creative presentation.

The new showroom is much more than just a showcase for the extensive Bene product portfolio – a generous, open-space style invites visitors to linger, providing an excellent opportunity to explore every aspect of the office of the future. The extensive display area of 480 m² has plenty of room for different versions of various office solutions, demonstrating how these international design experts can make the office of the future into an appealing living space. Alongside many of their classic ranges which have been the basis for many modern office designs for years now, such as PARCS, TIMBA and the IDEA WALL, Bene’s newly designed showroom also presents their latest, multi-award-winning, internationally recognised innovations, PIXEL and STUDIO by Bene. Integrated into the showroom is also a Bene IDEA LAB, which provides the perfect setting for small groups (up to 12 people) for brainstorming, planning sessions and presentations, or for concentrated individual work.

The official opening of the new showroom on 10 May 2019 was part of the “Hafenfest” – the world’s biggest port festival, and for this special occasion the Bene Hamburg team transformed its terrace area into an inviting lounge, with the best view of the ships’ welcome parade. Bene’s celebrations, with over 200 invited guests from the worlds of architecture, design, research and politics, continued late into the night. "We are delighted with our new flagship store in this prestigious location: it is the ideal place for an extensive display of our innovative product solutions, giving customers a chance to experience the office of the future in a realistic setting,“ says Michael Fried, Executive Board Member for Sales, Marketing and Innovation at Bene, with evident excitement about the new showroom.

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