225 years of Bene

Architecture & Design

225 years of Bene - a short company history in ten parts

225 Years Corporate Culture Arts and Culture

Bene celebrates its birthday. Founded in 1790 by Michael Bene as a small carpentry workshop in Waidhofen an der Ybbs, the company has now , 225 years later, 80 subsidiaries in 37 countries. 225 years of family history, 225 years of office history, 225 years of Bene history. Happy Birthday Bene.
 

Part 1: The name Bene

in 1790, when Michael Bene founded the small carpentry workshop in Waidhofen an der Ybbs, he most likely did not expect that this business would still exist 225 years later at a scale which was hardly imaginable back then .

The carpentry workshop was extended more and more over the years. In 1951, the business switched to industrial production and instead of household furniture, it switched to business only office furniture. In the 1980s, the company started its internationalisation by Manfred Bene, the owner at the time. He is on the supervisory board of Bene AG today and still connected with the company.

If you have the name "Bene" as your family name, then you don't have to look for a long time for suitable business name. "Bene" sounds good and suggests already a semantic quality. As it is well known "bene" means good in Italian.  On the one hand, this suits Bene products, which meet the most discerning aesthetic and functional requirements: Bene stands for design. On the other hand, the company has been, and is still used, in advertising in a most skilful and amusing way.

Adverts have at all times played with the integration of the name into terms such as "benefit" or "benefiting". The yearly greeting card by the company sends the customers an encouraging "Va Bene" as a New Years wish and an advertising campaign states confident claims with big testimonials by companies such as Porsche or Polo Ralph Lauren, who work "Bene" (good).

Author

Angelika Molk

Corporate Marketing Manager

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