Cooperation 2.0: Co-Creating Tomorrow

Co-Creation Innovation Teamwork Team Space

"None of us is as smart as all of us", said the American entrepreneur and management teacher Kenneth Blanchard. Cooperation is the buzz word of the moment - we know more together and achieve more as a team. The best ideas do not come from working alone - complex tasks and interdisciplinary projects require team work. What is required for good team work? How are ideas transformed into innovation and launched to the market? And what is the contribution of rooms in this context? 

Social? What's that again?

An MIT study found that employees learn about 70% of everything they know about the job from their colleagues. It is easier to learn important skills and small tricks which are re-quired for the job whilst working with each other than when working by oneself behind a desk.

The importance of social cooperation working within a company works goes beyond the in-dividual. Team work is at its best when the exchange and communication between individu-al project participants runs "smoothly".

Yet, isn't it mainly the social aspect of work that has been left behind in our time of digitisa-tion? Information is passed on by email, entire projects are coordinated online and you learn about your colleagues' birthday on the Intranet.

At the same time, correct communication is more in demand than ever: Only a few innovative ideas come from just one genius. Those who think of a new exciting product, an innovative service or the next viral hit and then actually also manage to launch it to the market are usually part of an interdisciplinary, highly motivated team that works effectively.

The problem is  there are no patent solutions for group or team work. It is the very nature of the matter that it can be really quite chaotic in larger groups. The team and its dynamic changes automatically with every new project.

Create open spaces

Collaboration requires a conducive environment: This includes a company culture which puts trust into the staff and gives them enough open spaces. Areas and zones for informal communication such as a cafeteria, lounge or other “We-places” are important: Creativity blossoms in a relaxed atmosphere and staff get to know each other better. Information is exchanged, backgrounds discussed and at the same time authentic team building occurs.

Co-Creation – Create innovation

When we get down to the business, however, spaces for co-creation are required.  Co-creation is the collaborative development of new knowledge, the joint accom-plishment and creation of innovation. 

Co-creation works best in a "real" space. "Nothing can replace a personal conversation", said a Management Guru once, despite being quite at home on all technical platforms. A space for co-creation with intelligent design and an inviting look supports on the one hand interaction and dynamics and on the other hand is also very functional.

It is a space where you can plan without interruption, spread out documents and discuss suggestions. The TIMBA Table is well suited as the focal point and en-sures a pleasant atmosphere and promotes uncomplicated communication. Dif-ferent seating and standing areas such as the Club Chair, PARCS Causeway or - brand new - the TIMBA Stool invite you to change your positions and promote dynamics.

Last, but not least, the intelligent media support makes cooperation easier, faster and more efficient. Bene Nice Wall, powered by we-inspire, shows what intelli-gent media technology can deliver. The interactive, scalable wall allows several people to work with digital content at the same time. It is also easy to simply inte-grate analogue content into the creative brainstroming.

We wish you much success!


Angelika Molk

Corporate Marketing Manager