Newsletter

IN FOCUS December 2019: CHALLENGE EVERYTHING

The world of work is changing. People are changing. Ideas flow freely, workplaces are flexible and processes agile. It’s a challenge for every company. In this environment however it is not just a matter of tightening up a few screws: we need to question the status quo from the ground up. This is what Bene has always done: with desks that allow you to stand comfortably. With chairs that are more than just great to sit on. With design concepts that lift the spirits. With offices that do one thing above all: INSPIRE.

Bene has been putting working environments to the test for almost 230 years, and as a pioneer in the field, offered solutions for the future of work. We are now conveying this philosophy in a new image campaign that sums up what Bene stands for today in just two words: CHALLENGE EVERYTHING. The guiding principle here is to question things proactively and creatively. In the new image campaign’s printed texts and videos the products are the heroes.

BRAND NEW: CHALLENGE EVERYTHING

PRODUCT: LEVEL – LIFT YOUR IDEAS

LEVEL is a new product family offering workstations that motivate people to move around more. Height-adjustable desks make an important contribution in keeping body and mind active.

PROJECT: TRENDS Group, Philippines

An open office concept with a colourful design creates an inspiring working atmosphere. Bene created various office settings for the head office of the TRENDS Group in Manila.

EVENT REVIEW: DUBAI DESIGN WEEK

Bene presented a special art installation with PIXEL, artwork by Ibraheem Khamayseh at the Dubai Design Week. Our new COFFEE NOOXS was also showcased at the event for the first time

FUTURE OF WORK: Talk in Dubai

7 young people / 7 careers / 7 perspectives / 1 question: What does the working environment of tomorrow look like? Watch the video summary.

 

Enjoy reading and we hope you continue to stay in focus with us.

Your Bene Team

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