Address: Business Bay, Dubai, United Arab Emirates

Sector: Construction

Year: 2018


The ASGC Group was founded in 1989 and today employs over 16,000 people. It comprises an extensive network of subsidiaries, most of which are market leaders in their field. This international construction group is primarily involved in project development in the residential, commercial, retail and industrial sectors. CEO Bishoy Azmy describes the ASGC Group as focussing primarily on social infrastructure, iconic projects and landmark architecture.

Concept and implementation

The ASGC Group’s corporate headquarters is in Dubai’s Business Bay, close to Burj Khalifa, the world’s tallest building. For their offices of almost 1,520 m2, Bene designed and implemented a complete concept for smart activity-based working. It provides a varied range of settings for team of around 150 employees to choose from, to suit different types of activities.

In addition to classic workstations, there are also desk-sharing areas for mobile employees. Open areas and communication islands promote exchange of ideas and collaboration. Meeting rooms are available for discussions in various formats.

There are around 130 workstations, furnished with CUBE_S and the WORKBENCH. In the team zones, TIMBA Tables and TIMBA Stools in wood add a homelike touch. Products from the PARCS family are used for the communication zones: PARCS Toguna Square and Toguna Circle, PARCS American Diner and PARCS Causeway in strong colours add lively accents to the office environment. A bold colour palette with intense blue and green tones reflects the corporate colours of the ASGC Group.

The IDEA WALL provides a stimulating framework for creative brainstorming sessions and design thinking. Management offices are furnished with items from the prestige AL series. The LOCKER_S, decorated with striking lettering, make a particularly eye-catching feature.

The project is a showcase for Bene’s planning expertise: the entire layout was designed by Bene, and implemented in partnership with the customer.