Address: Große Elbstraße 63, 22767 Hamburg, Germany
Sector: Retail & Consumer goods
Office planning: Bene International Corporate Office Design iCOD
Visionary design, bold colours and creative presentation are the defining characteristics of the new Bene showroom in the Hanseatic city of Hamburg. Clean lines and a structured style focus attention on the Bene product range. The showroom’s appeal is characterised by a focus on the essentials and enhanced by confident use of bold colour concepts, using red, yellow and blue.
Rather than sterile uniformity, it is a creative environment for exchanging ideas and for innovation.
Hans-Peter Wunsch, Head of International Corporate Office Design, Bene GmbH
Bene’s extensive display area of 480 m² has plenty of room for different versions of various office solutions, demonstrating how the office of the future can also be an appealing living space. Alongside many of the classic product ranges, such as PARCS, TIMBA and CUBE_S, Bene’s showroom also features their latest, multi-award-winning, internationally recognised innovations, PIXEL and STUDIO by Bene.
The centrepiece is the Bene IDEA LAB – an innovation space that promotes dialogue and the exchange of ideas, as well as allowing time out from the group for concentrated individual work when needed. We at Bene believe that innovation does not just happen by chance. It can be promoted in a targeted manner – using intelligent technology, well-designed spaces, motivated teams and a strong vision for the future.
“Here in Hamburg’s characteristic harbourside setting, the Bene showroom presents an inspiring office world: rather than sterile uniformity, it is a creative environment for exchanging ideas and for innovation, with different zones for work, collaboration, concentration and inspiration. The trendsetting interior includes bold accents of colour, used to add a contemporary style element. It’s a fresh, up-to-the-minute example of our high standards of design and innovation,” says Hans-Peter Wunsch, who was responsible for the new showroom concept.