Bene Milan
Address:
Milan, Italy
Industry:
Designer
Year:
2022
Architect:
Bene GmbH
Address:
Milan, Italy
Industry:
Designer
Year:
2022
Architect:
Bene GmbH
Tutto bene in Italia!
Milan is the design metropolis par excellence! So it's no coincidence that it was there, of all places, that the first Bene showroom in Italy was opened as part of the Salone del Mobile 2022 design fair. In a very central location, in the lively Cadorna district near the Castello, the new showroom has its home.
Exciting shapes, strong colors, different materials as well as sophisticated lighting moods result here, in the Piano Primo of a classic building, in pure Italian lifestyle. A design concept that runs through all three rooms refers to the "Triennale" design museum. Illuminated, arched elements and warm red and ochre tones on the walls and floor create the perfect setting for the highlights of Bene's product range. Visitors will find all of Bene's classics in three zones.
Welcome Area
In the Welcome Area, for example, the Studio Management Table, LOCKER_S, a SETTLE sofa, KB boxes, etc., but also completely new product series, such as CASUAL by Bene with comfortable and functional seating. Thanks to different combinations of Bench, Lounge Chair and Table in three heights, the ideal place for a connecting togetherness can be created - casual, relaxed, CASUAL!
Innovation Space
Among other things, Coffee NOOXS and NOOXS Think Tank with LEVEL LIFT Pro and a Filo Chair have their place in the Innovation Space. An innovation that has long since become a classic is PIXEL, the flexible building block that creates countless possibilities for a new kind of teamwork.
Meeting & Workspace
In the "Meeting and Workspace" zone, the LEVEL LIFT, this time in the TWIN version, for effortless switching between sitting and standing work, and all the other highlights such as Bay Chairs, a Classic PORTS setting with meeting table, shelf, lounge chair, etc., are of course not to be missed.
Homely character
What is noticeable throughout all three zones of the new showroom is the homely atmosphere. This is a trend that is increasingly finding its way into today's working environment - especially in times when the boundaries between "office" and "home" are becoming increasingly blurred. The feel-good factor is therefore also becoming increasingly important in the office, as can be seen - and felt - in Bene's recently opened showroom in Milan.
Photos: Bene GmbH / Andrea Hirsch
