Nespresso
Düsseldorf
Address:
Düsseldorf, Germany
Industry:
Retail & Consumer Goods
Year:
2022
Planning:
Bene GmbH
Düsseldorf
Address:
Düsseldorf, Germany
Industry:
Retail & Consumer Goods
Year:
2022
Planning:
Bene GmbH
Identity that comes to life
During the pandemic, the team made a very conscious effort to advocate a new way of working. Their goal was to create a place where – in this age of increasing digitalisation – analogue moments could be experienced again. A place that offers space for innovation and creativity and, above all, serves as a meeting place for encounters and togetherness.
The existing building has now been transformed into an open-plan environment, with plenty of space for joint meetings, but also for focussed individual work.
The design and office planning is all based on the DNA of Nespresso: coffee. Nespresso is shared coffee and above all shared enjoyment. Coffee is what connects all the employees. And this is exactly what is reflected in the new office. Each floor is designed in a different colour, and all are related to coffee.
The basic colour on all floors is coffee bean brown. The green of the coffee plant can be found on the first floor. The blue on the second floor symbolises the elements of sky and water, without which the coffee plant could not grow. Red, the colour of the coffee cherry, is the central colour on the third floor.
The Coffeelab on the ground floor is the centrepiece of the new premises, bringing the people at Nespresso together over a cup of coffee.
Photocredit: © Jürgen Nobel
