A commercial executive with a two-decade career in the luxury watchmaking industry. His passion for horology stems from a deep appreciation of craftsmanship, design, and the intricate mechanics involved in watchmaking. his enthusiasm for watches has propelled him to work in the watch industry, opening doors to various roles within prestigious luxury watch brands and retailers, contributing to his growth and success in the industry. In 2023, he assumed the role of Managing Director for QLOCKTWO's UAE subsidiary, overseeing operations in Middle East, Asia and Africa. Playing a key role in directing the brand's commercial strategies and enhancing brand awareness and service visibility within the region.