PIXEL by Bene at the Milan Furniture Fair
From April 4 - 9, the largest design fair in the world took place: the Salone Internazionale del Mobile in Milan. Big brands and international young designers presented the trends of tomorrow. Of course, PIXEL by Bene could not be missing.
For 56 years, the Salone Internazionale del Mobile has been the center of the international design scene every spring. About 2.000 companies presented the latest trends on about 200.000m2 exhibitor area. More than 3,000 visitors were inspired again this year. In addition, around 1300 events took place over the six days. Every two years, the Salone Internazionale also hosts the Salone Ufficio. Founded in 1982, the "International Biennial Workspace Exhibition" was dedicated to the motto "Workplace 3.0" in 2017. Around 120 exhibitors showed their solutions for the world of work on an area of around 10,000 m2.
The Salone Ufficio
In the early days, the Salone Ufficio was the flagship event for the major Italian office furniture brands. After all, in the founding years, the Salone Internazionale wanted to present primarily Italian furniture and Italian design to a broad public. Gradually, more and more international brands mingled with the exhibitors, and the Salone developed into a hotspot for international design. Apart from Italian brands such as Unifor Arper or Cappellini, this year companies from Spain, France and Scandinavia were mainly represented, along with Nowy Styl, Sedus, Bolon and Walter Knoll.
The Workplace 3.0 is "smart
The "Workplace 3.0" is understood by the organizers as a think tank, in which the aim is to detect and understand the changes in the world of work. Not only the products are changing, but above all the way in which work and the workplace are interpreted. Further, offices as well as cities are being called "smart." However, it would be too short-sighted to understand only technological change by this. "Smart", according to the Salone Ufficio, stands for a new quality of life - a modern humanism in which people themselves become the active protagonist and take center stage. Accordingly, the mere guarantee of spaces for individual work and exchange is no longer sufficient. The new workplace is defined as an adaptive organism: It is less rigid and can adapt to the needs of the users. The designer becomes a mediator of the needs of the individual. The goal is spaces that are finished and at the same time unfinished, resilient and adaptive.
PIXEL BY BENE IN SALONE UFFICIO
PIXEL, the latest member of Bene's product family, was also presented at Salone Ufficio and fits perfectly into this new understanding of the office. With PIXEL, it becomes possible to design spaces as needed - because the PIXEL box transforms into a table, bench or podium in the blink of an eye. Whether classic meeting or creative workshop, whether presentation or development: PIXEL opens up new dimensions in team collaboration. The unconventional Do-It-Yourself character creates a completely new and dynamic kind of meeting and encounter culture. The focus is on flexibility, openness and teamwork.
In any case, visitors to the Milan booth were enthusiastic about the PIXEL concept - after all, PIXEL is just as smart as the modern workplace demands.
