THREE QUESTIONS FOR ANDERS CLEEMAN, MUUTO

About Muuto

The name says it all at Muuto - In Finnish, "muutos" stands for new perspectives. In keeping with this spirit, Muuto design continues to think the Scandinavian heritage with a lot of passion and bold creative approaches. High standards of aesthetics and function and a love of craftsmanship are as much a part of the philosophy as trying out new materials and techniques. In collaboration with unique, modern designers, this philosophy of new perspectives is brought to life.

Why is Muuto looking forward to cooperating with Bene?

Anders Cleeman: Muuto represents new perspectives related to Scandinavian design combining the highest quality with the affordable luxury price segment. We see Bene as one of the leading and most established companies on the international design stage, with commanding expertise gained over many years and an intuition for design that is second to none. Bene values exquisite craftsmanship just as much as innovative approaches, and as such represents the ideal partner for Muuto's modern 'New Nordic' character in the upmarket office furniture segment - in terms of distribution, synergy effects related to various target customers, and strategic cultivation of the market in different countries. We see major potential here.

What makes Scandinavian design so successful?

The essence of Scandinavian design is based on elements such as timeless aesthetics, honest and straightforward expression, and a high degree of functionality and quality craftsmanship. Muuto embodies these traditional values while extending them at the same time - through pioneering materials and techniques, as well as bold creative thinking. Muuto has always worked with the most talented contemporary designers – designers who develop and actually implement their 'new perspectives' with Muuto's passionate creative team. Sharp minds such as Anderssen & Voll, TAF, Thomas Bentzen, and Form Us With Love shape Muuto’s New Nordic Style, inspired by a clear sense of design at all times.

How important is a well-designed environment for successful working and living?

Companies today are increasingly aware of the crucial impact that furnishing in working environments can have on overall mood and well-being. A change has been taking place over many years in office and working life: workplace design is now a crucial factor in attracting highly qualified employees to companies and providing them with an environment which encourages them to stay over the long term. Muuto offers excellent style options in the 3 segments of Lighting, Furniture, and Accessories, helping to create a motivating yet homely working environment with Nordic design.