Ars Electronica Center, Linz

Address: 4020 Linz, Austria

Sector: Leisure Sports & Tourism

Year: 2019

"Compass – Navigating the Future"

To catch a glimpse of the future, a telescope is enough, but to find our way around it, we need a compass.

Gerfried Stocker, Artistic Director, Ars Electronica Center, Linz.

Ever since it opened 40 years ago, the internationally renowned Ars Electronica Center in Linz has been exploring exciting themes of the future in the fields of technology, the arts and society – much like Bene, who was founded in 1790. Its focus is on the rapidly developing global networks that we are creating, combined with the technological advances that affect our everyday lives both as individuals and on a global level. The Museum of the Future opened in 1996, and in 2009 what was originally a two-storey building was extended to its present size, including new exhibition areas in the basement level. Now, ten years later, the Ars Electronica Center has been extensively redesigned on thematic lines, with the overall concept: “Compass – Navigating the Future”.

Right at the heart of it is PIXEL by Bene. In the innovation lab PIXEL demonstrates its flexibility and multi-functionality. Over 500 PIXEL boxes have been used to create a visionary example of the future with innovative workplace design.

From artificial intelligence to biotechnology

Once a telescope offering a glimpse into the future, the Ars Electronica Center has been transformed into a compass and a guide to the systems that humans have created through the 21st century. The themes covered range from artificial intelligence, autonomous systems and robotics to gene technology and biotechnology, and the far-reaching global changes of our time. The new Ars Electronica Center offers a wealth of interactive scenarios, artistic works, scientific research projects, info stations, workshops and labs. Significant attention is focused on the effects of one technology in particular: artificial intelligence.

Artificial intelligence is currently sparking a revolution whose significance for our lives cannot be overestimated. In commerce and industry, in science, the arts and politics – applications such as machine learning are being used everywhere, and resulting in fundamental changes.

Gerfried Stocker, Artistic Director, Ars Electronica Center, Linz.


With over 500 PIXEL boxes, the exhibition’s creators designed an innovative lab. The designers of the Ars Electronica Center were inspired by the playful freedom and dynamic style of PIXEL. They not only used these smart wooden boxes to build tables, shelving and seats, but also integrated PIXEL into the room dividers. A new dimension for interior architecture, liberated from traditional office settings.

Opening programme

To celebrate its opening, the new Ars Electronica Center is presenting a programme of events over several weeks, providing a comprehensive introduction to a wide variety of new themes, projects and art education programmes, culminating in the 50th anniversary of the first moon landing, on Sunday 21st July, 2019.

For the full programme of opening events have a look at:

About Ars Electronica

Ars Electronica has been analysing and commenting on the digital revolution ever since 1979. The focus is always on current developments and possible future scenarios, triangulated between the arts, technology and society. The visions, ideas and projects that Ars Electronica supports are innovative, radical and eccentric, in the best possible sense, and include collaborations with artists, scientists, technologists, engineers, entrepreneurs and social activists from all over the world. Since 1979 Ars Electronica has continually expanded the range of its activities, and it is now well-known for its engagement with techno-cultural phenomena, with a comprehensive approach that makes it the only one of its kind in the world. Ars Electronica is a cultural, educational and research platform based in Linz, Austria, which enjoys a worldwide reputation.