The world of work is changing. People are changing. Ideas flow, workspaces are fluid and processes are flexible. As a global benchmark for innovative working we need to question one thing in particular: EVERYTHING. As Bene has always done. With desks you can stand at. With chairs that are more than just great to sit on. With concepts that spur work. With offices that INSPIRE.
Everything is changing. But simply saying “Change everything” would be too easy. We at Bene are ready and we say: CHALLENGE EVERYTHING.
A strong message, targeted not only towards our customers and potential customers, but also towards ourselves. The guiding principle here is to question things proactively and creatively. In the new image campaign’s printed texts and videos the products are the heroes.
Creation: WE MAKE STORIES www.wemakestories.com